There is a very simple yet useful survey technique that can double or even triple your sales when you do it right. It sounds a bit crazy but it’s actually true. It can happen that you’re not getting the opt-in rate, the cost per lead or sales conversion rates you’re looking for. Here are the most common and biggest reasons why.
Why marketers never get the conversion results. Well, the answer is pretty simple:

They try to push a “one-size-fits-all solution” to their prospects and that won’t lead anywhere. What does it mean? They have one single sales letter, one opt-in form and one ethical bribe and one single offer for everybody and this is not good. It’s important to know that every single market is made up of smaller markets, they’re called sub-markets. These small sub-markets have their primary objection and benefit and of course specific questions that have to be answered before making an opt-in decision or even a purchasing one.

The fitness market is pretty big and this can be a good example of this. First let’s focus on women. Women want to get rid of cellulite on their butt and on their legs. Other women want to lose baby weight after giving birth or they just want to get in shape for s special occasion, like an athletic event (marathon or 10K). Who doesn’t want to achieve a specific weight goal ie. getting under 140lbs. These segments have their own objections, questions and benefits. Everybody wants a solution that speaks to them. Although is pretty hard to address each segment in a single sales letter.

Internet marketers usually use two techniques: they either water down the sales message to make it more generic or they load up a lot of bullets because they want to address everybody. Unfortunately these tecniques are pretty old school, they did work in 2007 but not any more. Many things changed and you probably noticed too that your sales or opt-in nubers are not the same as they used to be. Do you want to know why?

1. Competition is very big, much bigger than a couple of years ago.
2. People’s online attention has changed as well, it’s getting shorter and shorter. They just don’t have the patience to read through too many bullets because they don’t have time (or just too lazy who knows). Old school sales letters don’t work any more, that’s it. In general they spend only 3 minutes on your site then they easily disappear from there and go to your competition. It also means that your money walks out the door. You’ll also miss a chance to convert a hot prospect.

The good news is that there’s a solution to everything, to this problem too. The most important thing is to present the exact sales argument to each and every prospect who visits your site. You need to customize the sales process to every individual. It works the same way when you sell one-on-one. It sounds great but you might ask yourself: how on earth am I supposed to customize my sales message to each and every individual? I don’t have time nor money to make this happen??
There’s a good news to WordPress users: there’s an automated way to set up customized sales and opt-in funnels. And no it’s not complicated and no, it doesn’t cost a fortune. It takes less than 10 minutes and it doesn’t require any coding only a few mouse clicks. It can also boost your conversion by 400%. Doesn’t sound this great?
The survey technique is very simple on the surface but there’s of course a secret behind it. The secret is called SurveyFunnel plugin and it’s a pretty useful WordPress plugin. It does many cool stuff which can also boost your conversion. Why does this little technique work so well and how can it increase your conversion by 400%?

There are 3 important hidden effects in the background and the combination of these 3 effects make it so powerful.
1. effect: Micro commitments
It means that you get people to take action and it doesn’t matter how small it is because it will definitely moves them into “action taking mode”. It has a cascade effect: someone might not ready to opt-in to your list but when you get them to click and answer a few survey questions first it does build a momentum and this is extremly important. You should also know that once people moved into “action taking mode” they are much more likely to follow-through by opting-in.
2. effect: Open loops
By getting people to fill out a short survey or quiz you create tension and desire in your prospects brain. You basically introduce an open loop. They just want to get the results of their survey or quiz and they just want to close that open loop. Why? Because they want to satisfy their desire to get the results and relieve their brain of that tension. They become more likely to opt in because they just want to find out the end results.
3. effect: The Forer Effect
This is probably the most powerful one and this is the key to it all. When we take a survey or a quiz ie. a Personality Test. Our brains naturally work and find ways to interpret the results as being true to us. We always want to find ways to justífy why the survey or test results are accurate. The Forer Effect comes in motion when ie. you read the results of your daily horoscope. Even when you know that there are millions out there who share the same birthday.

The big implication to all this in your marketing is this: by installing this little smart plugin – SurveyFunnel even if you don’t do anyting else and you don’t set up multiply sales letters nor auto responders and you leave everything else as is simply by framing the results of the quiz or the survey as being personalized. Your prospects will interpret the offer or sales message as being tailored to them. By installing SurveyFunnel they do believe that your service or your product is perfectly tailored to their particular situation. And when they believe that something is tailored to them they’re much more likely to convert. This is because of the great combination of the 3 effects. To take advantage of these 3 conversion-boosting effects you’ll notice unlike a simple Aweber opt-in form with a few check-boxes the key to this technique is the multiple steps to the survey. It always depends how you answer each question the survey will determines the next question in the sequence.
The technique – as I mentioned before – is pretty easy to set up when you use WordPress. You basically have to login to your WordPress site and check out your SurveyFunnel Dashboard. Then you click on the link “Add New Funnel” and you can see a lot of options like background, question background, question, answer etc. You can also decide on which page you want the pannel to show up. You can easily move your questions around. It’s so simple even a child can do it. When you set up the funnel you’ll also get detailed statistics what you can actually analyze. By clicking the “View Results” button you’ll notice you’ll given a bunch of different stats. You can also import this data into Excel. With this plugin you can also create interactive quizes, you can also create multiply opt-in forms or even multiple sales letters. You have basically unlimited options.

Now you have two options:
a. You do nothing.
b. You download a risk-free copy of the SurveyFunnel plugin which you can test on your site. So you can also check out how much you’re able to boost your opt-in and conversion rates by using this little and very simple technique.
I’m sure you also want to know how much is going to cost . You should know that there are many tools out there like SurveyGizmo which would cost you 50 dollars/month or 600 dollars for an annual subscripton. If you use SurveyGizmo you also have to create your own custom code because it’s not as simple as SurveyFunnel wp plugin. You only pay a small one-time fee to download SurveyFunnel WordPress Plugin it will be yours for life and there won’t be any ongoing costs.

Normally the Survey Funnel Plugin sells for $67 for a single site license or $97 for an unlimited site license. The Survey Funnel plugin download is backed by a 60-day 100% money-back guarantee which means you can try the plugin on your site and see how it works for you. If after trying it out, you’re not entirely satisfied for any reason you can always get your money back.