Surveys are very important because you can get to know your readers or customers better. Although it’s not that easy to convince people to fill them out. Why? To be honest people don’t have time and they just don’t bother with surveys. Sometimes they’re just too lazy but there are of course different ways you can get them to fill the survey out. Good surveys can help your business big time. Just follow the next 6 tips on survey funnel techniques and you’ll know a lot about them when you have a survey on your site.
1. Let’s start with the number of questions. Just focus on the most important things and don’t waste their time with unnecessary ones. They visit your site because they want to find something so be careful with the number of questions because they can loose interest in your site altogether. It’s not a good idea to ask time-consuming questions from them.
2. Before you start planning your survey you have to always identify the main objective of fit. Focus on clear objectives and you’ll be fine.
3. Surveys don’t have to be complicated that’s why try to write very simple questions. Always use everyday language so your visitors don’t have to read a question twice.
4. When you ask multiple choice questions you have to give pretty specific answers too so your visitors can answer appropriately. Nothing complicated just simple answers.
5. Your questions always have to follow a logical system. First you should always attract the attention of your visitors, it’s really important. That’s why it’s advisable to start with demographic questions then the more specific ones.
6. Be careful with contact information, ask at the end of the survey so they will more likely share it with you.
I think this funnel technique in survey research is pretty important because with a simple survey funnel plugin you can actually find out a lot of information on your visitors. Just follow these 6 tips and will know your visitors in a very short time.